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Sports and entertainment fans will be seeing more of Verizon this season, as the carrier has been announced as the official mobile wireless partner of the MSG family.
The new partnership will help brand and revitalize Verizon across MSG’s portfolio of venues, including Madison Square Garden, Radio City Music Hall and The Sphere in Las Vegas. Verizon will also partner with its sports franchises, including the NBA’s New York Knicks and the NHL’s New York Rangers.
Meanwhile, Verizon customers can get exclusive tickets to select concerts and shows at Radio City, Beacon Theatre, Madison Square Garden Theater and Chicago Theatre. Verizon subscribers have exclusive access to all live events at Madison Square Garden as part of the Arena Concert Series, as well as exclusive access to tickets to select concerts at The Sphere. Masu.
Customers can see a complete list of shows and activations through the company’s ticketing outlets, Verizon Access, Presale Access, VIP Experiences and more.
In a press release, Verizon called this a “first-of-its-kind integrated marketing partnership,” which not only gives Verizon exposure across MSG’s portfolio of assets, but also gives fans access to their favorite performers and teams. There will also be a way to experience it. A completely new way.
Case in point: Verizon is unveiling two branded hospitality spaces in Madison Square Garden. The Verizon Club will be open for all Rangers and Knicks games this season, as well as select concerts and shows. Meanwhile, “Verizon Lounge” is a new space under construction at MSG’s The Theater. Both spaces will be open to select Verizon customers and premium ticket holders to enjoy snacks and drinks before and during the event.
“This is a groundbreaking partnership for the MSG Group of Companies and Verizon, bringing together a diverse portfolio of leading global brands that share our commitment to delivering exceptional experiences to our customers,” said MSG Entertainment. said Josephine Vaccarello, Executive Vice President of Live. release. “Through our new Verizon Access platform, we look forward to offering Verizon customers exclusive tickets to events at legendary venues in New York, Chicago and Las Vegas.”
“Our partnership with the MSG Family of Companies gives Verizon customers premium access to some of the most iconic venues and events in sports and entertainment,” said Nick Kelly, Verizon’s vice president of partnerships. I added. “This expanded collaboration will enhance the fan experience and keep people connected in the venue through the power of Verizon’s 5G technology.”
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Verizon’s Sphere integration actually began on July 4th with a “Sphere Independence Day” event at Exosphere, the exterior LED screen that wraps around the Sphere in Las Vegas.
