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Companies visiting Filmart, which utilizes the umbrella stand of European film promotions within the annual Hong Kong market, include European Films as representatives of Oscar nominees and Berlin Prize winners.
A total of 29 European film sales companies visited, including more than 10 film sales companies from France flying the UniFrance flag. Prominent rights brokers include Charades, Goodfellas, Fandango, and Filmax.
“EFP has been building a European brand in Hong Kong over the years by establishing a prominent umbrella company. The aim has always been to prominently demonstrate our mission of being a one-stop shop for European industry and European film. ” said EFP executive Suzanne Davis. “And we are pleasantly surprised at how many people are using it.
Together, the 29 companies represent over 140 new European titles. Of these, the Oscar-nominated “Anatomy of a Fall” is being handled by MK2 Films, and “Four Daughters” is being handled by The Party Film Sales.
Three of the participating retailers brought award-winning titles to Berlin last month. Bruno Dumont’s The Empire, which won the Silver Bear Jury Award, is produced by Memento International. The Norwegian panoramic film “Sex” directed by Dag Johan Haugerd, which won three awards (CICAE Art Cinema Award, Label Europa Cinemas, Ecumenical Jury Award), is represented by m-appeal and marks the German debut of director Eva The feature film “Ivo” is also a masterpiece. “Encounters” (Heiner Kalow Award) “Trobisch” is distributed by Loco Films.
FilMart appears to be playing an important role for European rights sellers and licensee Asian distributors. This is determined by both the timing of the market (between Berlin and Cannes) and its geographical location.
“The situation is uncertain regarding negotiations and sales to mainland China, which is Hong Kong’s biggest attraction, but sales agents are saying they want to take advantage of this spring market and see if they can open a Filmmart. It seems like there is a feeling.” A door to further Asian regions such as Southeast Asia. Having said that, we actually seem to be seeing some gains in terms of acquisitions from China,” said Suzanne Davis, an EFP executive.
“We also found that some Asian buyers, particularly those from Japan and South Korea, are saving on travel to large international markets. [European] The distributor expects to meet in Hong Kong instead. ”
Very little is left to chance. EFP currently funds major European titles to help them reach their goals in the international market. This year, 10 films received film sales support grants.
France’s Kinology is using it to market two titles in post-production: Kirill Serebrennikov’s French-German co-production The Disappeared and Vasilis Kekatos’ (France-Greece) Our Wildest Days. I am. Germany-based Picture Tree International is using the facility to screen Christian Andersen’s Danish film “Unsinkable” and Icelandic director Sigurjón Kjartansson’s “Grand Finale.” WTFilms is running a campaign for “Schlitter,” directed by Pierre Mouchet (France). Denmark’s Trust Nordisk is using the funding for five films, including “Arctic Convoy,” directed by Norwegian Henrik M. Dalsbakken.
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