Photo: Netflix
Welcome to our weekly roundup of the top 10 biggest stories on Netflix by hour for the week ending November 17, 2024. Most of this week’s focus is definitely on the big fight that took place (at least in part) live on Friday. night. Let’s break down and see all the numbers Netflix has released so far difficult to understand Other big debuts from last week included a new Christmas hit. hot frosty.
Note: This report on Netflix viewing hours from November 11, 2024 to November 17, 2024 uses “Complete View Equivalents” (CVE), expressed in millions. In other words, divide the viewing time announced by Netflix by the running time of the movie or series. This allows you to better compare movies and series, but it is not an indicator of audience. Minimum number of views from the first two seconds to the end of a movie or season.
1. How is Cobra Kai doing? we don’t know!
Sorry, but cobra kai Season 6B is not available on Netflix because the views of previous part episodes are included in the weekly total. It would be fine if the first part wasn’t released 3 months ago, but as it stands, we can’t draw anything from this data. However, that doesn’t matter because this is the final season and the last part will be released in February 2025.
2. difficult to understand Viewer numbers for the second week of Season 2 are slightly behind Season 1
The second batch of numbers is difficult to understand Season 2’s episodes finally showed some comparisons to season 1’s numbers, and they weren’t as dire as we imagined last week. The decrease compared to season 1 in the same batch of episodes and observation period is relatively small.
3. Jake Paul vs. Mike Tyson
This was the highlight of last week, and of course it’s an event — at least according to Netflix, which bills itself as the most-streamed sporting event of all time.
Looking beyond this rather funny announcement, which would have been lined with a bunch of asterisks like “streamed but not necessarily watched,” the focus instead is on the myriad numbers that Netflix announced on this occasion. Let’s guess. This battle is a prime example of the complexity of measuring streaming audiences.
What numbers did Netflix share about these fights? Yes, I say brawls because there were four matches, including the fight between Paul and Tyson.
- 60 million accounts watched the show: This number marks a return to Netflix’s old way of sharing viewer data, only showing the “reach” of a show, but not how many people actually watched a match in its entirety, or which matches in particular. It has not been made clear. This equates to 60 million accounts out of the existing 280 million accounts.
- 65 million concurrent streams during Paul vs. Tyson match: This is a relatively new metric for Netflix. This refers to concurrent streams and does not indicate time spent watching, but rather the technical load on the platform. This could explain streaming interruptions and slowdowns during the event, at least in the US, where it had to handle 38 million concurrent streams. In other parts of the world, the fight was much easier to follow, probably because it was broadcast at night and fewer people watched it live.
Paul vs. Tyson averaged 108 million viewers/minute (125 million on weekends): This is also a new number, not from Netflix, but a global estimate combining a third-party source in the US (like TVision Data, I’ve never heard of it) and the major markets in which Netflix operates. This is the number that most media emphasizes, and it is the number that Netflix emphasizes the most, but it has the weakest methodological foundation and feels somewhat arbitrary.
46.6 million EVC/views or 224.6 million hours watched over the weekend: This is my favorite Netflix metric because it’s simple and can be compared to 3 years of historical data. However, this is not the number of viewers. This is an arbitrary scale for comparing programs. The main limitation is that it includes viewing time for all four matches, not just the Paul vs. Tyson match. It’s a shame that Netflix didn’t split the four matches into separate shows. That would have provided clearer data on performance in the main matches.
Which of these metrics are the most reliable? Which ones are worth sharing?
You know my opinion. Let’s compare this announcement using EVC metrics. First, it’s the most-watched live event on Netflix. Since we don’t have any comparable events, let’s widen the scope and compare it to the best TV series launches (the match is classified as TV rather than a movie, and is 289 minutes in total, so it’s more like a series than a movie) is) .
Battle ranks below launch stranger things Season 4B and money robbery Although it is Season 5A in terms of EVC, it is still performing at a very high level, especially since the match was broadcast in the evening in the US, making it a two-day start rather than a three-day start. It’s a success by all available metrics, but we don’t really know how successful it is because of the lack of comparisons for each metric. Either way, we’ll know that at least until the NFL games start.
4. hot frosty One of Netflix’s Christmas hits
Netflix’s Christmas movie cycle continues hot frostywhere snowmen come to life. Yes, you can’t make this up, but this movie’s opening is on pace to be roughly on par with Meet Me Next Christmas, which opened last week and racked up 16 million CVEs in five days. , the audience seems to be there.
5. Return of the King: The Fall and Rise of Elvis Presley
Elvis Presley isn’t getting much attention on Netflix this week. That’s because a documentary dedicated to him got off to a very bad start with just 3.3 million CVEs in five days, making it one of the worst debuts of the year.
6. lost children
The documentary got off to a great start. lost childrena Colombian film about the true story of four children’s survival in the jungle. With 7.9 million CVEs in four days, it was the highest debut ever for an international documentary released on Thursday.
7. sister feud
(Very long) Mexico series sister feud was off to an average start for the 2024 Mexico series released on Wednesday, with a CVE of 3.3 million. However, that length could help him maintain a decent performance in the coming weeks.
That’s it for this week. Please feel free to share your thoughts in the comments section below.
