FX was named Best Marketing Team in North America and Worldwide at the Global Entertainment Marketing Academy of Television Arts and Sciences’ inaugural GEMA Awards event on Thursday. The Global Entertainment Marketing Academy of Arts & Sciences, formerly known as Promax, relaunched in February and expanded to include marketing executives from television to film, music, sports and video games.
The organization announced the winners of its North American, global, Latin American and local competitions Thursday night at the Peacock Theater in Los Angeles.
Among other top awards, Scandinavian agency New Land was named Global Agency of the Year in addition to European Agency of the Year, and Zealot was named North American Agency of the Year.
The new GEMA Awards will be decided in conjunction with the awards season in each field. Movies during Oscar season. Music during the Grammys season. TV during Emmy season. The Video Game Awards are held in the fall.
“GEMA is proud to be a leader in the field,” said Stacy La Cotera, President and CEO of GEMA. “GEMA is excited to recognize outstanding work from around the world at our first ever TV/Streaming Awards Gala in a new format.” It was a pleasure to see so many of your films and congratulations to FX, New Land and Zealot on their outstanding ‘of the year’ awards. ”
Comedian and “The Root” star Ron Funches hosted the GEMA Awards event. Also launched is GEMA Spotlight Honors, which includes Reel Rejects from Riot Games and YouTube. La Cotera said the honor “recognizes innovation and inspiration across the transmedia world.”
“Riot Games and Reel Rejects are both creative companies who have successfully extended their brands across platforms to reach fans wherever they are,” she said. “We are thrilled to honor both of them with our first-ever Spotlight Honors.”
World and North American TV/Streaming nominees and winners will be determined by a first round of online voting to determine nominees, followed by a second round of peer judges to select winners . The winners of all four contests can be viewed at gema.org.