Artificial intelligence (AI) will be beneficial, not harmful, to Asia’s creative industries, was the gist of the opening session of the AI conference at the Busan Asian Content & Film Market on Sunday.
Jerry Chi, Head of Japan at Stability AI, gave a keynote speech on AI innovation in content in Asia. Chi introduced Stability AI’s multimodal open AI tools, including the popular Stable Diffusion image generation model. The executive emphasized the usefulness of AI in idea generation and communication in visual effects and character design. “Generative AI and machine learning are the main forms of AI that are being used and are really great for digital effects, and also good for ideation and communication,” said Chi, who previously worked in the same role at Digital. I quoted the words of Stability AI CTO Hanno Basse, who was the former Stability AI CTO. Domain and 20th Century Fox.
Highlighting Asia’s potential in AI-driven content creation, Mr Chee said: “One of the things I really love about working in this space and being in Asia is that there is such a rich and diverse culture, both traditional and modern. There are many countries, people, languages, festivals, etc. that can inspire creators. This will encourage people to create different types of AI. Also, there are many different inputs for AI. and creative combinations that allow people to create new kinds of creative work that they might not think of elsewhere.”
Chi demonstrated new AI video tools and showed how to transform simple 3D animations into different visual styles. “Control and editing are really important for AI to be practical in film production. For example, controlling camera angles, moving people and objects in certain ways, controlling lighting, highlights and focus. These are all very important in controlling the scene. We also want people and things to remain consistent over time. There are still some issues we’re working on, but we’re still researching these. I’m very excited about the progress we’re making,” said Chee.
The executive noted that while some individual creators are publicly sharing AI-generated videos, major studios are also starting to adopt the technology. “We’re already talking to large studios. There are some large studios that are starting to really leverage AI,” Chee said.
Chi concluded his keynote with a quote from James Cameron, who recently joined Stability AI’s board of directors. Emotions, experiences, and imagination that cannot be reproduced by machines. ”
Efficiency was also a highlight of the sessions following the keynote, with a focus on AI roadmap and new business strategies for the Asian content industry. Presentations included Aaron Zhu, business development producer at Dentsu, Zhu Liang, vice president of Chinese streaming platform iQiyi, and Kiju Park, chief technology officer of the Future Technology Research Institute at South Korean company WYSIWYG Studios. It was done.
Mr. Zhu of iQiyi emphasized the effectiveness of AI in the information extraction process of adapting novels as scripts, saying that the synopsis, relationship diagram, plot points, reading efficiency has been improved by more than 9 times, and the process of converting novels into scripts has improved by more than 9 times. He pointed out that this led to accurate and efficient decision-making. Manufacturing process.
Park said: “We believe AI will act as a creative assistant in every part of the film production pipeline. It will enable new stories to be told, democratize the film production industry, and empower filmmakers around the world to tell their stories. We will be able to support you.”